By following some best practices while developing a new web page the owner can get some organic SEO qualities. For instance, by insuring that all of the URL links have a title or ALT description you are following W3C Best practices while at the same time increasing your organic SEO score. Therefore, developing good design habits in the beginning insures many of the common SEO factors will already be built into the web page.
These practices should also be implemented anytime the website is updated or changed too. Furthermore, the same concept works for images. This is because images use a description tag as well. At this point, it needs to be mentioned that using descriptions within the URL also helps those with handicaps. When they cannot see the image or the link, they can have a description telling them what the object is. To make these descriptions have an SEO aspects to them simply match the description as closely to the page content as possible. Using keywords in the object description would be most ideal.
Another way to gain a SEO factor while helping the user is to make two site maps. Make one that is in XML format and make the other in regular HTML. This does two things. First, the XML site map can be submitted it to the search engines. This is for faster indexing. The second site map can help the users navigate the website. Furthermore, the HTML site map can be followed by the search engines meaning they can index the deeper links. Another aspect of this navigation is the sidebar. As attractive as the flash navigation bars are the ones made using the old fashion the list method is easier to follow by the search engines. This has a direct impact on the many links are indexed and their SEO score.
Another important factor in SEO lately is page load time. In fact, the largest search engine, Google, has implemented a section in their web master tools regarding load time. Since load time is becoming a matter of focus, it would also be wise to use fewer images or run the current images through a cruncher, like RIOT. This will reduce the size of the images and make site load faster. Finally, one of the best ways to achieve organic SEO is to have quality content that is relevant to the websites name, URL, and keywords.
